Intentional Treasures invited to Sir Richard Branson’s Virgin America Launch Party in NYC!

Virgin America Now Connecting Hollywood and Broadway
New Service Between LAX and JFK Is Third Route for America’s Newest Airline
New York, NY – Sept. 7, 2007 – Virgin America, the newest U.S. start-up airline, launched service between New York’s John F. Kennedy (JFK) and Los Angeles International (LAX) airports on August 29th. As Virgin America continues to expand its network after its initial August 8th launch, this third route will run non-stop flights twice daily.

“This marks another celebration for Virgin America, as we expand our business, adding cities and routes across the country,” said Virgin America CEO Fred Reid. “The response to our new airline has been overwhelmingly positive. With the latest release movies, 19 channels of satellite TV, over 3,000 music files, videogames and even onboard chat, we are presenting travelers with the best in-flight content the entertainment world has to offer.”
In Los Angeles, airport officials will join minority investor Virgin Group’s founder and Chairman Sir Richard Branson and Virgin America CFO Bob Dana as they hold a special ribbon cutting and breakfast reception at the departure gate. Upon landing in New York, Virgin America CEO Fred Reid greeted guests as they were whisked away to Virgin America’s “Hollywood to Broadway” launch party in Manhattan.

“Virgin America has taken the spirit of the Virgin brand and is forging new ground in America,” said Sir Richard Branson. “People want to be entertained while traveling and these planes offer the best entertainment package I’ve seen.”
The “Hollywood to Broadway” party was held at The Box, located in Manhattan’s Lower East Side and featured performances by Thievery Corporation, DJ Diplo, DJ Marlon Bizzy and a variety show with a New York meets California twist. Celebrity Swag Bags, crafted by Madison & Mulholland, included products from: Journals Unlimited, Chuao Chocolatier, Xubaz Scarves, Bramble Berry Inc., Dreamerz Beverages, Bulldog Gin, Liquid Ice Vodka, 4 Copas Tequila, Tommy Bahama Rum, Jimmy Belasco Candles, Azure Cosmetics, Kashwere Socks, Col De Mar accessories, Hear the World magazine, Floris Cosmetics, Sundance Channel, Naterra Body Butter, Zuca Luggage, Luggage Express, Royal Bermuda Socks, Sankom of Switzerland, Envirosax Bags, Barc for Men, Xpress Spa, Suki Colors, M&M Eyewear, Confuzzled Cookies, E-Boost Energy, Essence of Vali, Harry&David Moose Munch, Hayden Harnett, Intentional Treasures, Organic Fusion, Pito Tubes, Skinny Jeans Co., Theatre Mania Clocks, iTrain Workouts, K-Y Intrigue and Ed Hardy.

Here’s what Fashion Weekly had to say about the Branson Affair…

Fashion Week Daily Chic Report

August 31, 2007

Heard, Party Adventures – Tangie Silva – 12:28 pm

Major S.W.A.G. is in the Air!

Everyone loves S.W.A.G. but the goodie bags at Richard Branson’s party at The Box Tuesday night had guests clamoring. “I heard they only have a few left, let’s go,” one guest quipped while fighting through the at-capacity crowd. In celebration of the airline’s new route from New York to L.A., the regular bags were gone before 10PM, leaving only the ultra-heavy VIP Envirosaxs—put together by the S.W.A.G. aficionados at Madison & Mulholland—heavily guarded behind the coat-check. Enclosed were, count em’…41 products all suited for air travel.

Kashmére socks
10 tablets of EBoost

Pitotoubes travel bottles
Xubáz scarf—holds your iPod, tickets, ID, money, and keys all in easily accessible compartments
Essence of Vali bedtime lip balm

Suki Color lip & cheek mineral cream stain
Liquid Ice Organic vodka
Harry & David’s Moose Munch

Col De Mar business card holder

Luggage Express gift card—have your luggage at the terminal when you arrive, no waiting

But Branson himself was secluded in a back room upstairs and gifted with the top S.W.A.G. bag of the night—a leather travel case complete with international stickers with Floris London’s Briarwood Shaving Set and exclusive No. 89 eau de toilette, worn by fellow infamous English gentleman James Bond in the Ian Flemming novels. In fact, it’s so elite that rumor has it that there’s only three bottles currently in the U.S., and the rest will be auctioned off.

And speaking of S.W.A.G., it comes in all sizes and shapes. Playboy Passport—the empire’s Member’s Only concierge service—played up to its own VIPs who want to keep the summer rolling by not only inviting them to a pool party at the W Hotel’s Hamptons Hideaway in Sag Harbor this weekend but by also attaching it to a pair of bling-ed out glasses from its accessory line. Lucky guests will get liquid SWAG provided by Hennessy Cognac who will serve up special drinks like the Bouncing Bunny, a mixture of Hennessy VSOP, Playboy’s Energy Drink, and 7 Up. No doubt the event’s quartet of hostesses: Playmates Monica Leigh, Raquel Gibson, Sandra Hubby, and Shannon James will be bouncing to the tunes of DJ Tamika too.
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